Augmented Reality Product Launches: 5 examples of brands getting it right
Use AR to get your product in front of your audience. Wherever they are.
With industry events being cancelled or taken online, travel restrictions in place and shops only just starting to reopen, augmented and virtual reality are an obvious choice to showcase products.
Live demos, press-events, exhibitions, installations and in-store trials are familiar options for showcasing or launching products. How about using or integrating some alternative realities to get your product in front of your audience?
There have been some incredible success stories of brands using AR & VR to increase engagement and ultimately lead to new sales. After launching their try-before-you-buy AR make-up experience, L’Oreal increased their sales by 49%.
So, here are five ways you can use mixed realities to launch, showcase and demo your products.
1. Use AR to place your products in front of your audience
As more landmark industry events are being taken online – what if you could still get your product in front of the attendees? Industry events are a great place to launch or showcase products with relevant audiences ready and waiting.
With augmented reality you can get your product in front of your audience through their smartphone or tablet. Your audience can view and explore the digital-twin of your product in their space as part of their online event experience – whether this is an addition to a webinar-style keynote presentation, roundtable or part of your digital booth.
2. Bring the VR experience to their own smartphone and environment
Make your new product launch or product catalogue fully immersive and let your audience experience it in a virtual environment designed to perfectly showcase your brand. This is the same idea as a full VR Headset experience but accessible via the web and smart-device.
Let your audience navigate the space and uncover products in their native space – a showroom, an art gallery, an office or whatever environment works best to house your products. Use AR technology to then bring a full-size, explorable digital twin of your product in front of your audience and communicate features and benefits of products and lead to better informed purchasing decisions. This could be via an app or using web AR.
Reydar built the virtual ‘modern office’ for Exertis to intuitively showcase their products in a familiar environment for their audience. Easily navigable, the end user can browse the office, view information hotspots, link to products and ultimately place the digital-twin of product in their own space.
3. Creating an augmented reality portal through your brand’s website
If you don’t want to go the whole hog and create an entire virtual environment then how about just adding AR to your website to allow your audience to view your product?
Seamlessly transition from viewing a product on-screen to viewing it in your own space – explore, rotate, include hotspots with added information and communicate fully all the information you would usually in a live launch, demo or installation.
For a remote retail experience, Exertis did just this, using the Reydar platform to create a fully interactive mixed reality retail portal.
4. The fully immersive 360 experience
The creation of a fully immersive virtual reality in which your audience can explore your product using virtual reality headsets is probably the most show-stopping and dramatic route to take. This is most effective to a small, defined audience because of the need to get headsets to the attendees and can therefore be the most expensive.
Asics held a virtual reality shoes launch instead of the physical one they had planned in April this year. Originally planning to announce its new shoes at an ASICS Innovation Summit in Tokyo, the company took the launch into virtual reality. Media, athletes and shoppers around the world experienced the three new shoes up close and personal – in the virtual innovation lab of the ASICS Institute of Sport Science.
5. Springing print into life with simple AR add-ons
If you can’t get people into a store or to a destination of any description – how about augmenting some print? You can send this out directly, or embed it in a magazine or newspaper article with a simple call to action to guide readers and allow them to trigger your product into their own space
Samsung Knox used the power of Reydar to augment print adverts and better communicate what can be complex proposition to convey in print.
Create an engaging online product launch
Augmented reality is a great alternative to a face-to-face event or launch and the experience is far more engaging than 2D images, video or print. Get in touch to arrange a demo.