Haleon Otrivin – Global Interactive AR Experience for Point-of-Sale Displays

When healthcare leader Haleon, sought a creative approach to introduce their latest Otrivin product across Europe, they turned to augmented reality (AR) as the perfect solution.

With the advanced REYDAR 3D and AR platform, we designed and launched an interactive in-store product experience. The campaign garnered remarkable engagement, reaching 220,000 views within just two months.

Haleon

Services:
– Ideation and Concept Development
– User-Centric UX/UI Design with Rapid Prototyping
– Design and Development of 3D AR Interactions
– Creation of Dynamic Content (2D, 3D, Animations)
– Campaign Management, Deployment, and Hosting

Industry:
– Healthcare

Results:
– Over 220,000 views achieved in under 2 months
– Enhanced in-store product displays with AR
– Adapted experiences to support multiple languages
– Comprehensive data collection with tracking and analytics

Challenge:
Haleon, a global leader in consumer healthcare with widespread operations across Europe, faced a significant challenge: how to make in-store Otrivin product displays more engaging while offering easy access to detailed product insights.

Adding to the complexity was the need for this solution to function seamlessly in multiple countries, languages, and cultural contexts. Haleon required a technology-driven experience that maintained brand consistency while adapting to various regional requirements.

Approach:

To address Haleon’s needs, we harnessed the capabilities of REYDAR’s 3D and AR platform to craft an engaging and immersive product explainer:

– Interactive AR experiences were integrated with in-store point-of-sale displays, supplemented with unique QR codes for seamless access.
– Customers could explore Otrivin in 3D AR, with interactive touchpoints offering detailed product information.
– A standout 3D animation demonstrated the nasal mist’s functionality, enhancing understanding and boosting confidence in the product’s benefits.

This immersive experience was meticulously tailored to meet the linguistic and cultural requirements of several European territories, ensuring smooth adoption across the region.

Output:
By seamlessly combining physical and digital touchpoints, the innovative AR activation transformed traditional in-store displays into engaging, interactive experiences that offered deeper product insights.

Shoppers were guided to these immersive 3D product displays through unique QR codes embedded in point-of-sale materials, turning static displays into dynamic and informative experiences.

Beyond the in-store activation, the AR product explainer became the centerpiece of Haleon’s digital marketing efforts, serving as a powerful call-to-action for the Otrivin product launch. Additionally, every interaction was meticulously tracked using unique market codes, providing Haleon with invaluable data on customer engagement both in-store and online. This cutting-edge approach not only ensured a successful product launch but also helped Haleon build stronger, lasting connections with customers across Europe.