Contact

Vaseline – 150 Years Connected Packaging AR Experience

Vaseline

150 years of Vaseline in AR

Vaseline are celebrating 150 years of healing with a brand new connected packaging experience. An AR experience that unlocks the Magic of Vaselines history and brand story directly on their product packaging. All you have to do is download the Reydar power app and scan your limited edition tin to take a trip through 150 years of vaseline healing and have some fun with our 101 Random uses for Vaseline game.

It all started when Vaseline® founder Robert Chesebrough set out on a mission to help heal America’s dry skin. Today, Vaseline® offers a wide range of healing products— from healing jellies and moisturising lotions to lip care. No matter what your skin needs, were been there to help heal and protect it for the past 150 years. And we’ll continue to be there, every step of the way.

Vaseline 150 logo.
Smartphone scanning a limited edition Vaseline tub with their phone to unveil an AR experience.
Limited edition Vaseline tin with interactive AR layers around it.
Vaseline 3D experience being displayed on a table.
3 phones side by side showing the steps in a Vaseline AR experience.

Category

Health, Retail, B2C

Territory

UK

AR triggered from

Bespoke promotional limited edition tin

If you are looking to Ping your brand to life and launch an AR campaign through Reydar, contact our expert team to find out how.

Get in touch

Try it yourself

Download the Vaseline 150 Augmented Reality App, scan the limited edition tin to take a trip through 150 years of vaseline healing and have some fun with their 101 Random uses for Vaseline game. Requires Vaseline limited edition tin.

Browse our Reydar AR Brand Event App case studies

work featured image new

UPS – Dubai Expo 3D Virtual Event Metaspace
work featured image new

Canon Vision – Virtual Event and Metastore
Explore all our work