The Future of 3D and AR Product Demos: An Expert Analysis

AR and 3D visualisations are revolutionising product demonstrations, offering an immersive and engaging experience that static 2D images simply can’t match. With an unrivalled level of engagement, these advanced technologies pave the way for enhanced retail and eCommerce experiences, driving higher conversions and customer satisfaction through 3D and AR product demos.

Advancements in technology have revolutionised the way businesses engage with their customers. In the B2B sector, companies that manufacture, distribute, or supply physical technical products have witnessed a significant shift in customer expectations. Today, customers demand immersive and interactive experiences that go beyond traditional product presentations.

One technology that is paving the way for the future of product demos is 3D. 3D product demos allow customers to visualise products in a realistic and detailed manner, providing a more engaging and informative experience. Additionally, Augmented Reality (AR) adds an extra layer of interactivity by overlaying digital elements onto the real world. When combined, 3D and AR have the potential to revolutionise product presentations and redefine the way B2B companies showcase their products.

Two product developers exploring their new turbine product in 3D and Augmented Reality.

5 ways 3D and AR are transforming product presentations

1. Enhanced product visualisation
One of the key advantages of 3D and AR product demos is the ability to showcase products in a more detailed and lifelike manner. By creating interactive 3D models, businesses can provide customers with a virtual representation of their products, allowing them to explore different features, dimensions, and functionalities. This level of visual detail helps customers make informed purchasing decisions and reduces the need for physical samples or prototypes.

2. Improved customer engagement
Traditional product presentations often lack the necessary engagement to capture the attention of customers. With 3D and AR, businesses can create immersive experiences that captivate their audience. By enabling customers to interact with virtual products in a personalised manner, B2B companies can enhance customer engagement and make a lasting impression. This increased engagement also leads to a higher retention of product information, resulting in more informed conversations and increased sales.

3. Remote demonstrations and global accessibility
Another benefit of of 3D and AR product demos is the ability to showcase products remotely. With the COVID-19 pandemic shifting the way businesses operate, remote demonstrations have become more embedded into the business culture. By leveraging 3D and AR, B2B companies can overcome geographical barriers and engage with customers around the world. This global accessibility not only expands the reach of businesses but also reduces the need for expensive travel arrangements and physical product logistics.

4. Customisation and personalisation
Every customer has unique requirements and preferences. 3D and AR product demos provide the flexibility to customise and personalise the demo experience according to individual needs. For example, customers can interact with different product variations, explore additional features, or even visualise how the product would fit into their specific environment. By tailoring the product demo to each customer, B2B companies can increase customer satisfaction and build stronger relationships.

5. Cost and time savings
Traditional product demonstrations often involve physical samples or prototypes, which can be costly and time-consuming to produce. With 3D and AR, B2B companies can significantly reduce these expenses. By creating digital replicas of their products, businesses can eliminate the need for physical prototypes, saving both time and money. Additionally, the use of 3D and AR can streamline the sales process by providing customers with a comprehensive understanding of the product’s features and benefits, reducing the need for lengthy meetings and follow-ups.

Product developer showcasing a new EV charge product in Augmented Reality and as an interactive presentation to board members.

Immersive product demo solutions

3D product demos

3D product demos are a game-changer for B2B companies looking to showcase their offerings in a more innovative and impactful way. Whether it’s complex machinery, industrial equipment, or architectural designs, 3D product demos provide a detailed and interactive experience that traditional presentations cannot match.

By utilising advanced rendering techniques, 3D product demos can accurately showcase the intricate details and functionalities of a product. Customers can rotate, zoom in, and even disassemble the product virtually to get a comprehensive understanding of its components. This level of interaction not only enhances the customer’s understanding of the product but also instills confidence in their purchasing decision.

Furthermore, 3D product demos enable businesses to showcase their products in different environments or contexts. For example, a construction equipment manufacturer can demonstrate how their machinery operates in various construction sites, showcasing its versatility and adaptability. By simulating real-world scenarios, B2B companies can address customer concerns and highlight the unique selling points of their products.

Another key advantage of 3D product demos is the ability to integrate additional information and content. Businesses can overlay text, images, videos, or even technical specifications onto the 3D model, providing customers with a comprehensive overview of the product’s features and benefits. This additional content can be accessed by clicking on specific parts or by interacting with hotspots within the 3D environment. The ability to provide in-depth information in a visually engaging manner sets 3D product demos apart from traditional presentations.

Augmented reality product demos

Augmented Reality (AR) product demos have revolutionised the way companies market their products to customers. With the advancement of technology, businesses can now use AR to provide users with an immersive and interactive experience. By incorporating virtual elements into the real world, AR product demos allow customers to visualise and interact with products before making a purchase.

Unlike static images or videos, AR demos enable customers to see products from different angles in real-time, providing a more accurate representation of the product. This can greatly enhance a customer’s understanding of the product’s features and benefits, leading to increased sales and customer satisfaction.

Moreover, AR product demos offer a unique and memorable experience for customers. By blending virtual content with the physical environment, companies can create engaging and interactive experiences that leave a lasting impression on users. This technology has the potential to significantly impact customer behaviour and reshape the future of product demonstrations.

Explore the 3D and AR product demo below to see how REYDAR can bring your products to life:

Combine 3D and AR for the ultimate product demos

3D and AR are transforming the way B2B companies showcase and demonstrate their products. By providing enhanced visualisation, improved customer engagement, global accessibility, customisation options, and cost savings, 3D and AR product demos offer numerous benefits for businesses looking to stay ahead in a competitive market.

As technology continues to evolve, it is crucial for B2B companies to embrace these innovative solutions and adapt their sales strategies accordingly. By incorporating 3D and AR into their product presentations, businesses can deliver immersive and interactive experiences that leave a lasting impression on their customers, ultimately driving sales and fostering long-term relationships.

Are you ready to leap into the future?

REYDAR’s Virtual Product Viewer is built to unlock the huge potential of 3D and AR technology today, by building enhanced product experiences. Get in touch with our team of 3D and AR experts today for more info.