21 Augmented Reality Facts & Stats

Augmented reality is right now one of the fastest growing industries in the world, as it proves itself a highly effective business tool.

Of course, as an augmented reality agency ourselves we could rightly be accused of being a bit subjective, so here are some hard augmented reality facts and statistics to back us up.

Augmented reality has come a long way since it really took off back in 2016 with the launch of Pokemon Go – with the app now totalling over 800 million downloads. And, we’ve been fortunate to work with some top brands like Samsung, Argos and Mastercard in recent times too. The great thing is that as technology and hardware evolve and awareness of the capabilities and uses of AR grows. AR has really opened up to all and isn’t just reserved for the big players anymore, this is thanks to advancements in web-based augmented reality and hardware improvements, making AR more accessible than ever before.

AR isn’t just a nice to have or a gimmick – it really does pay its way with a strong return on investment.

But don’t just take our word for it – let the augmented reality facts and stats do the talking.

Augmented reality facts, stats and figures

1. Two thirds of shoppers think that AR would help them make a better buying decision

Source: AR – Changing the face of Retail

2. AR engagement is up nearly 20% since the beginning of 2020 with conversion rates increasing by 90% for consumers engaging with AR compared to those that don’t.

Source: Retail Customer Experience

3. Online furniture and lifestyle retailer CB2 found that product pages featuring 3D and AR experiences drove 21% higher revenue per visit and a 13% lift in average order size

Source: Retail Customer Experience

4. 3D content can increase conversion by up to 27.96% on retailer websites

Source: Mobile Marketer

5. 48% of Shoppers are already using or willing to use AR to assess new products and services

Source: Nielsen

6. 64% of marketers are already using or expecting to use AR and VR in the near future

Source: The Drum

7. End users spend 2-8 full minutes on average across all AR campaign experiences

Source: REYDAR

8. AR experiences are 200% more engaging as they deliver double the levels of engagement compared to their non AR equivalent

Source: Mindshare

9. AR is 3 times more memorable compared to traditional non-AR media

Source: Mindshare

10. AR revenue is projected to reach $27.4 billion by 2023

Source: AR Insider

11. AR received 45% higher engagement than TV

Source: Mindshare

12. PwC’s Future Forecast report details that £1.39 trillion will be added to the global economy through XR by 2030 (with £62.5 billion added to the UK economy alone)

Source: Immerse UK

13. SAP Direct Mail experience saw an 81.91% uptake of recipients receiving the direct mail that went onto experiencing the Augmented Reality Campaign

Source: REYDAR

14. L’Oreal E-Commerce sales were up 49% in 2019 largely driven by customers having a chance to try before they buy using Augmented Reality

Source: Retail touchpoints

15. Engineering Design Show advertising print campaign saw an 15.89% uptake of their Interactive Robot Campaign and an average time of 2m 29s

Source: Reydar

16. $50B AR market value is expected by 2024

Source: banuba

17. 61% of customers say that they prefer retailers with augmented reality experiences

Source: ThreeKit

18. Products that have interactive AR experiences lead to 94% higher conversion rates compared to those without AR experiences

Source: Queppelin 

19. It is expected that by 2024, there will be 1.73 billion active augmented reality device users

Source: Enterprise Apps Today

20. 88% of medium-sized businesses are already using or testing augmented reality

Source: Delloite 

21. 57% of users say that they are more likely to buy from a brand if they offer augmented reality experiences

Source: Snap

So there is it, 21 augmented reality stats and facts that illustrate the significant growth and potential of the technology. From enhancing consumer experiences to improving business operations and increasing conversions, augmented reality is incredibly versatile and dynamic. As more industries and businesses continue to adopt AI, expect to see even more exciting innovations in the future.

Check back with this page soon as we’re always adding new augmented reality stats and facts!

Build your AR marketing campaign with REYDAR

At Reydar we are perfectly placed both technically and creatively to help you embrace AR within your company, making AR advertising accessible for companies of all sizes. To discuss how Reydar could bring your brand to life, get in touch today.