Dell – Precision Laptop AR Experience


Augmented reality advertising for B2B consumers

The Dell Precision range of laptops is recognised as the number one workstation brand in the world and is trusted by creators and designers to deliver the high performance they need to unlock their creativity.

As a leading distributor of technology products, Exertis are challenged with ensuring that Dell Precision maintains its position at the forefront of innovation.

With Reydar’s class-leading AR technology and an interactive PopRey activation, Exertis have been able to deploy a virtual retail experience for Dell with 3D interactivity that adds a real wow factor.

Pop the product to life

The Dell augmented reality laptop PopRey activation is triggered from a print campaign and provides Exertis customers with access to the always-on Exertis virtual store in the Reydar App.

Exertis customers are able to Pop the product to life, unlocking a custom AR experience that highlights the benefits of the Dell Precision product line. Exclusive branded video content plays through a photo-realistic 3D laptop in magical AR, providing customers with a fully immersive experience.

Customers can then contact the Exertis regional sales teams directly through the Reydar app, providing a seamless purchase journey from the printed advertising.


Business, Tech, Computers, B2B



AR triggered from

Print adverts, Digital banners, The Reys menu

If you are interested in launching a virtual retail experience on Reydar, contact our expert team to find out how.

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