Hotelbeds Group – Super Selfie AR Campaign Experience


Super-charged employee engagement

Hotelbeds is the world’s leading provider of hotel rooms to the travel industry with a whopping inventory of 170,000 hotels across more than 180 countries.

As a rapidly expanding business, it is key that internal communications keep employees engaged so that the ambitious growth plans can be achieved.

With AR campaigns out-performing traditional digital channels in terms of engagement, the Hotelbeds Group reached out to Reydar to super-charge their internal comms campaign with a unique PopRey activation.

Unlocking superhero alter egos with a Reydar PopRey

Leading with the hashtag ‘#BeyondExpectations’, the Reydar creative team developed an interactive and quirky AR experience that encouraged Hotelbeds staff to turn themselves and their colleagues into superheroes.

The AR super selfie uses the front camera to create an AR face filter which can then be shared across social media alongside the campaign hashtag, increasing employee engagement with extended dwell times compared to previous internal comms campaigns.


B2B, Travel



AR triggered from

Print adverts, Digital banners, Email, Reys menu

If you are interested in using Reydar to increase employee engagement, get in touch with our team of AR specialists today.

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